The stars will be blinging backstage at the 54th Annual Grammy Awards’ gift lounge next Sunday, as performers and presenters will have an opportunity to indulge in some serious nail art.
The Red Carpet Manicure will be on hand with a team of manicurists to present their “AMOR 24,” an exclusive 24-karat gold nail polish. (Yes, you read that correctly!) So everyone from Lady Gaga to Rihanna and Katy Perry will be able to treat themselves to the posh manicure before the big show.
FOR IMMEDIATE RELEASE
DISTINCTIVE ASSETS INVITES ARTISTS TO BE “KIDS IN A CANDY STORE”
BACKSTAGE AT THE 54th ANNUAL GRAMMY AWARDS® GIFT LOUNGE
Los Angeles, Calif. – Distinctive Assets, the LA-based entertainment marketing company credited with beginning the marketing craze of celebrity swag over a decade ago, will once again be producing the official talent gift bags and backstage gift lounge for the 54th Annual GRAMMY Awards®. This year, Distinctive Assets will be giving new meaning to the observation that celebrities are like kids in a candy store when they visit a gift lounge. The legendary show’s presenters and performers will be treated to fabulous thank you gifts in acknowledgment of their participation…all within a gift lounge decorated to look like an actual candyland gift oasis.
“To be part of Music’s Biggest Night on any level is as thrilling today as it was thirteen years ago when we created the first ever GRAMMY Gift Bag,” says Distinctive Assets’ founder Lash Fary. “We always look forward to introducing talent to an array of companies with great gifts to share . . . ranging from up-and-comers to tried-and-true brands celebrities already love.”
The GRAMMY Gift Lounge presented by LASIO Professional Hair Care will be open to presenters and performers during rehearsals. Invited guests will be able to stop by to scoop up thousands of dollars worth of amazing gifts. Headlining this year’s gift bonanza will be an assortment of luxurious hair products and treatments from LASIO; LASIO will also be treating all of the guests at the official GRAMMY Celebration® after-party with signature gift sets. ESP – Essential Safe Products will be providing a bevy of non-toxic, eco-friendly and reusable products to keep food and drink chemical free while on-the-go. Other Lounge gifts include: New Era headwear/belts/accessories, Gibson Guitar’s Melody Maker electric guitar, Just Dance 3 (along with 3 other video games from Ubisoft), sensory-provoking confections from Emanuel Andrén Chocolates, MTG’s Glalent Facial Mist and ReFa Platinum Electronic Roller, Belldini chic women’s apparel, Pepsi, Innovative Blaster Automotive products, hip + humorous apparel from Hick Stuff, Butterfly Twists foldable ballet flats, Rider Sandals, Simone I. Smith fashion forward fine jewelry, colorful and creative designer tents from FieldCandy, the hottest designer sunglasses from SOLSTICE Sunglass Boutique and Red Carpet Manicure’s fast-drying DIY gel manicure system. Additionally, for the first time ever, each Lounge guest will have the opportunity to win a “supersized” gift in a special Candyland Sweepstakes.
Talent will also walk away with a preassembled GRAMMY Gift Bag illuminated by LumaSkinz which will represent a diverse portfolio of brands ranging from unique to useful. The gift selection will include items from: The Kandy Bar, Imanta Resorts, MyMusicRx, Groovin’ on Granola, VoKARE Fashion, Live In Fitness Enterprise (LIFE), JM Blowdry, ThermaRobe, Chocolatines Jewelry Box, Nozin, Onyx Moonshine, Herb Ritts: LA Style, DavidBartonGym, Sing To Your Baby, Music Connection, Solstice Sunglasses, Hotel BPM by DJ Bijal, The Last Holiday: A Memoir by Gil Scott-Heron, People Yearbook, LumaSkinz, The Cancer Dancer, Physique 57, YooDara, Le PeTiT CiRqUe, LaBlast Fitness, CLD Style House, Hilton Hotels & Resorts, Celebrity Trainer Lalo Fuentes, Krystal Klear Water filtration systems, Harman AKG 350 Headphones, Tatt Love and Dearfoams.
Acclaimed event producer Pam Morrison will once again oversee setup and production for the tenth year. This year Pam is joined by Seyie Putsure of Seyie Design who has over ten years of experience in high fashion and interior design. As the exclusive interior designer of the Official Gift Lounge, Seyie will create the special “candyland” themed environment along with the help of some of her favorite home furnishings and accessories vendors: Domaen, Brueton LA, Niche Modern, Plug Inc., L.A. Art Machine and CRYPTIK. Lounge attendees will also receive a $10,000 gift certificate from Seyie Design to take advantage of Seyie’s keen eye and flawless style in their personal lives.
This year’s GRAMMY talent will, as always, include top musicians and notable celebrities in all genres. Coldplay, Rihanna, Paul McCartney, Taylor Swift, Jason Aldean, Blake Shelton, the Band Perry, Kelly Clarkson, Nicki Minaj, Foo Fighters and Bruno Mars have already been tapped to perform (plus customary surprise superstar performances and A-list presenters). Two-time GRAMMY winner LL Cool J will be hosting the telecast. Music’s Biggest Night® will be held on February 12, 2012, at STAPLES Center in Los Angeles and will be broadcast live in high-definition TV and 5.1 surround sound on the CBS Television Network from 8 – 11:30 p.m. (ET/PT).
About Distinctive Assets Established in 1999, Distinctive Assets not only produces the Gift Bags and Backstage Gift Lounges for many major award shows but also provides product placement, product introduction, event production, public relations and branding opportunities within the entertainment industry and beyond.
About LASIO Professional Hair Products
Lasio Inc is a professional hair care company that has been making waves in the beauty industry since 2000. Specializing in producing salon treatments for high-end services and luxurious hair restoring aftercare and styling products, Lasio has been able to increase its mainstream exposure through acknowledgments by Dr. Oz, the TODAY Show, Wall Street Journal, The New York Times and Cosmopolitan magazine. To date, Lasio’s products have remained consistent with a following that is rapidly growing through the respect for their integrity-based foundation and commitment to providing long-standing products while constantly at work evaluating and responding to public demands. Lasio Inc’s flagship salon, Lasio Studios, is located in New York City where consumers can receive the ultimate Lasio experience in services and products.
About The Recording Academy® Established in 1957, The Recording Academy is an organization of musicians, producers, engineers and recording professionals that is dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards — the preeminent peer-recognized award for musical excellence and the most credible brand in music — The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs. The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Academy, please visit http://www.grammy.com. For breaking news and exclusive content, follow @TheGRAMMYs on Twitter, like “The GRAMMYs” on Facebook, and join The GRAMMYs’ social communities on YouTube, Tumblr, Foursquare, GetGlue, and Instagram.
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