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Archive for May, 2012
John Gaudiosi, Contributor
5/04/2012 @ 1:50PM |15,542 views
New Ad Agency Eon Interactive Set To Help Propel Pro Gaming Into One Of The Major U.S. Sports
There’s a very big change going on behind the scenes of eSports – a change that could impact all the pro gaming leagues out there, as well as individual players, and eSports, as a whole. Former and current pro gamers Mike “Hastro” Rufail and Hector “H3CZ” Rodriguez have joined forces with some of the biggest names in advertising and promotions to form Eon Interactive, the first ad agency built on pro and consumer gamer principles.
The co-CEOs will work with Mary McKay as ChiefBusiness Developmental Officer, Tyler Thompson as General Manager and Dale Petroskey will sit on the Board of Directors in an advisory position. One of the central figures in this new agency is Global President Dante Simpson, who founded and is currently the CEO of DSA Media Group. That premiere brand, sports and entertainment marketing company works with clients like Pepsi, Cadillac,Sony Motion Pictures, MTV and Bud Light.
Headquartered in Dallas, Eon operates locations nationally in New York, Chicago and Charlotte. The agency is already working with clients like Activision, Astro Gaming, Gamma Labs and Gunnar Optiks and has a team of approximately 35 pro gamers on its roster, including xJawz, Tmartn, OpTic Predator, Juicetra, OpTic Nadeshot, Jericho and Instinct.
Simpson outlines the expected growth of pro gaming and what roll Eon will play in helping eSports to emerge as one of the major televised sports in the U.S. in this exclusive interview.
What does Eon hope to change with eSports?
Today, the money is only coming in at the top level for the eSports leagues. By the time it gets down to gamers, only about the top 10 to 15 percent of them are making money. We have Astro Gaming, Gamma Labs and Gunnar Optiks on board already. All of our players and teams coming in are seeing immediate financial benefits. Astro is developing a new gaming headset and Team Eon will be integral in launching that product. I’m looking forward to what we can do with gamer product, but I also believe there are opportunities to bring in with Fortune 500 brands that are interested in this arena.
How long have you been watching pro gaming?
I’ve been keeping an eye on pro gaming since 2008. There are parallels to how MMA, and UFC, grew organically. They had core fans before the mainstream even knew what MMA was. In the early days MMA focused on regional, local and nutrition brands as sponsors before Burger King and other big brands entered the sport.
Can you explain what Eon will do in the eSports space?
We’re coming in as an ad agency and marketing agency and we’re representing the brand and talent. We’re selling both sides of the equation. We are offering brands a direct portal into the gaming community while simultaneously offering the gamer the benefits and corporate engine of the brands. What makes Eon different is that we are an organization founded by gamers for gamers. Major agencies are coming to us because they don’t speak gamer language. The guys in the community know Hastro and H3CZ. Brands understand the value of community.
What are your plans with promoting pro gamers?
– 2008 Olympian Sprinter Joins Monster’s GET FIT NOW Campaign; Announcement comes during the National Physical Fitness and Sports Month in May –
BRISBANE, Calif., May 10, 2012 /PRNewswire/ – Monster, leader in manufacturing and design of high-performance headphones, is proud to announce that Olympian athlete and record-holding sprinter Carol Rodriguez has been tapped as a “Monster Athlete for iSport™ Headphones.” Rodriguez will join other top athletes, including mixed martial artist star Clifford Starks and Justin Hoyer, world-renowned snowmobile, sled and dirtbike freestyle specialist, as part of Monster’s GET FIT NOW campaign, an initiative to help inspire physical activity while espousing the benefits of Monster’s washable and sweat-proof iSport™ headphones. iSport is the first Monster headphone designed for active listeners, combining superior audio performance with targeted features that help athletes achieve their very best.
(Photo: http://photos.prnewswire.com/prnh/20120510/NY05223 )
The Los Angeles-born Rodriguez, whose father is of Puerto Rican descent, holds five national records for the Caribbean island – in the indoor 60 meters and outdoor 100 meters, as well as the 200 meters, 400 meters and 4×100-meter relay. A 2008 Olympian, she won two medals at the 2010 Central American and Caribbean games, and was named the 2006 Women’s Athlete of the Year for Puerto Rico. She is also an ambassador for first lady Michelle Obama’s campaign against childhood obesity. She is currently embarking on her return to the Olympics.
The announcement of Rodriguez’s addition to the Monster “iSport team” comes during May, which has been declared National Physical Fitness and Sports Month. Individuals and organizations across the country have joined in the fun to help promote awareness of the value of physical activity in the pursuit of a happier, healthier, and more productive nation.
Key Benefits of iSport™ Headphones for Athletes
Among the many benefits Monster’s iSport™ headphones offer athletes is that they are specifically designed for superior audio performance that does not fall out of the ear, giving athletes the drive to achieve more and win. Monster iSport In-Ear Headphones feature a variety of innovative advancements that set them apart from all others. For instance, they address one of the most common issues faced by active headphone wearers – the nagging problem of having their in-ear headphones slip out during strenuous use. Monster’s iSport headphones solve this problem with a unique patented proprietary in-ear clip anchor system, which fits the curve of the inner ear securely. This key innovation provides maximized comfort and an unprecedented “no-slip fit” that ensures that the headphones will not fall out and stay in the ear no matter the conditions.
iSport headphones feature a special adjustable ear pipe on the headphone housing. Because the angle of the ear pipe is fully adjustable it contours to the unique angles of each ear, helping create a perfect seal when combined with the variety of included ear tips. Further enhancing their appeal for active listeners, iSport headphones feature advanced noise isolation technology that allows listeners to block out distractions, focus on their sport and get into “the zone.”
Sophisticated Audio Technologies: Because the Music Matters™
To create the ultimate sports headphone with the distinctively superior Monster sound, engineers utilized a variety of sophisticated audio-enhancing headphone technologies. To ensure optimum sound quality at all times, iSport In-Ear Headphones feature a tight, custom fit audio seal thanks to the patented in-ear clip system and feature a variety of ear tips and the rotating ear pipe– these technologies ensure acoustic isolation that allows you to stay focused on your workouts and achieve your fitness goals. Like all Monster headphones, the super tough iSports are designed to deliver unprecedented levels of headphone audio performance with extreme clarity, articulation, and tight deep pounding bass that motivates you to achieve at your highest level of performance.
ABOUT MONSTER®
Monster is the world’s leading manufacturer of premium headphones and advanced connectivity solutions for high-performance home entertainment, audio, home theater, computer and gaming, as well as a leading innovator in the field of mobile accessories and professional audio. Head Monster Noel Lee founded the company more than 30 years ago with a commitment to creating products that literally “make music sound better” and it has continued to expand and diversify ever since. Under its Monster Cable® brand, the company leads the way in advanced audio, video, and data connectivity solutions, and under the Monster Power® brand, it provides high-performance AC power line conditioning and protection products for audio/video systems. Monster continues to lead in innovation with over 350 U.S. and international patents and 100 pending, offering more than 6,000 products in over 120 countries worldwide.
Explore the world of Monster at www.monsterproducts.com
To become a fan of Monster products, please follow us on Facebook (www.facebook.com/monsterproducts) or Twitter (www.twitter.com/monsterproducts).
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The Role Model In You – Rashad McCants, Professional Basketball Player
May 9th, 2012 by Len Saunders
Rashad McCants
As part of my new web series, The Role Model In You, here is my most recent interview. The Role Model In You series discusses how individuals were influenced as a child to lead a healthy lifestyle. It covers who influenced these individuals, the changes they made in their life to be healthy, and the message they would like to convey to the youth of today. Our guests include doctors, soccer stars, Super Bowl champions, NBA players, entrepreneurs, celebrities, and just regular people looking to share their story. I hope you enjoy it!
Rashad McCants, Professional Basketball Player
1. Your name, title, and age? What do you do (or did you do) for a living?
Rashad McCants, Professional Basketball Player, 27yrs old
I am Professional Basketball player, writer, philanthropist, entrepreneur and visionary.
2. Who was the person that inspired you as a child to eat healthy and stay fit? What was their relationship to you?
My mother always helped me remember to eat healthy, stay fit, always excerise and finish my veggies. My mother was my best friend and still is to this day.
3. What did they do to inspire you?
Anytime I was playing basketball, during my college years especially, my mother would call and make sure I was eating the proper meals to give me the energy I needed to play to the best of my ability.
4. How did their lesson change your life?
As I grew older I understood how eating healthy foods could help me perform better on the court, and outlast fatigue I had in the past from eating all the wrong foods.
5. Do you convey their message to kids in your life presently?
I always let kids know that fast food doesn’t mean good. What you put in your body shows in your performance. It’s the difference between 5 years and 10 years of playing professional basketball, or doing anything for that matter.
6. What would be your main message to children today to lead healthy lifestyles?
I would urge young people to stay away from all fast food and focus on healthy, green foods (veggies) and fish.
7. Do you have a web site you would like to promote….web address only?
